- translations of promotional and sales materials, catalogues and brochures
- translations of product descriptions and presentations
- translations of slogans, speeches, questionnaires, surveys
- translations of market studies, press releases and media announcements
Translations of marketing texts, particularly slogans and promotional materials, allow for greater creative freedom and translation styles. For the successful promotion of a product or service or brand recognition in foreign markets, the translator must ensure a meaningful transfer of the message in a foreign language, adapt the text to the target audience and incorporate the translation into the given business or cultural environment. The basis of advertising communication is persuasion, so the translator needs to be proficient in expressing the aim of the advertisement and be skilled in various communication, voice and sentence techniques (rhyme, alliteration, metaphors, antitheses, puns, etc.).